3rd Place<\/strong><\/h3>\nRowan Merewood \u2013 Profiling and Performance: How to make the best decisions for your site<\/p>\n
![\"3rdPlace-large\"](\"https:\/\/www.chilliapple.co.uk\/blog\/app\/uploads\/2019\/10\/3rdPlace-large.jpg\")
<\/p>\n
Rowan\u2019s mission at Google is to \u201cmake the web more awesome\u201d, and he certainly delivered a talk that matched up to those aspirations and high standards. Attendees learnt how to utilise Chrome\u2019s in-built developer tools to continually measure and optimise website speed, performance and security. We also learnt about the upcoming Lighthouse Stack Packs, which identify a website\u2019s platform, be it Magento or another ecommerce solution, and provide tailored platform-specific advice for how that website\u2019s unique performance challenges can be best overcome.<\/p>\n
We particularly enjoyed the 1980s throwback to a game of \u2018Play your cards right\u2019, where the audience were encouraged to shout \u2018Higher\u2019 or \u2018Lower\u2019 for several of Magento 2\u2019s key performance metrics compared to the rest of the web.<\/p>\n
2nd Place<\/h3>\n
Commerce Sneaks \u2013 Magento Innovation Lab<\/p>\n
![\"2ndPlace-large\"](\"https:\/\/www.chilliapple.co.uk\/blog\/app\/uploads\/2019\/10\/2ndPlace-large.jpg\")
<\/p>\n
The Innovation Lab showcased the work of some of the most innovative individuals and companies within the Magento Community. There were four finalists, with each getting five minutes to talk about and demonstrate their projects in action, and attendees voting on the winner via Twitter hashtags.<\/p>\n
PWAScan<\/strong>
\nNitish Kumar, Senior Project Manager at Webkul software, demonstrated a Magento Progessive Web App Scan tool which customers can use in physical retail locations to avoid queueing. The customer can scan the product barcode via the merchant\u2019s PWA, which will locate the product and add it to basket where they can either scan further products or checkout. They pay through the application and can walk straight out of the store with the product and their digital receipt.<\/p>\nPepper the robot<\/strong>
\nWiktoria Serek, Product Manager at snow.dog, showcased Pepper the humanoid robot. Pepper is a robotic shop assistant who recognises voice commands and uses an iPad display to navigate a customer through product options. In the demonstration Wiktoria asked Pepper to show her the range of trainers available, then asked to see further details about a product and if those trainers were available in her size. Pepper then confirmed that the product was in stock, and sent a request to the stockroom to bring out the trainers for Wiktoria to try on before buying them.<\/p>\nHead-On Shopping
\n<\/strong>Abhishek Jaiswal, Director of CEDCommerce, demonstrated a native IOS mobile app which utilises the iPhone\u2019s front-facing camera and AR Kit to detect head movement, and allows disabled customers to make hands-free purchases on a Magento site. The user\u2019s head movement determines the position of the cursor, and focussing on one point for 1+ seconds initiates a click action, thus allowing users with physical impairments to complete an ecommerce journey independently. Head-On Shopping received chilliapple\u2019s vote!<\/p>\nPayment Request API<\/strong>
\nAli Ahmed, Founder of Imagination Media, demonstrated their W3C compliant quick checkout solution which uses the customer\u2019s browser and operating system to capture payments. The cross-browser API acts as an intermediary between merchants, customers and payment systems, and can be triggered with one click from the Magento website\u2019s product page on either mobile or desktop. The browser generates a simple popup interface displaying the order summary, shipping address, payment and contact information where the user can toggle the options if needed, and then pay.<\/p>\nPWAScan emerged as the overall winner of a hard-fought contest, but all four were exceptionally innovative and will bring enormous value to Magento merchants in the coming years.<\/p>\n
1st Place<\/h3>\n
Keynote \u2013 Dame Stephanie (Steve) Shirley<\/strong>![\"1stPlace-large\"](\"https:\/\/www.chilliapple.co.uk\/blog\/app\/uploads\/2019\/10\/1stPlace-large-1.jpg\")
<\/p>\nWow. Dame Shirley\u2019s story wasn\u2019t one that we were familiar with, but we were completely captivated by it. Arriving in the UK in 1939 as a child refugee from World War II, by 1962 Stephanie Shirley had founded the first all-female software development company, comprised largely of housewives seeking challenging and intellectually stimulating part-time work.<\/p>\n
She adopted the name \u201cSteve\u201d to help get her foot in the door with clients who, in a male-dominated industry, wouldn\u2019t typically entertain working with such a supplier. Once they met her, however, her obvious talents and business acumen took care of the rest \u2013 the company went on to programme Concorde\u2019s black box flight recorder amongst other projects. She blazed a trail for gender equality in the I.T industry and in 2019 we all still have a lot to thank her for.<\/p>\n
Aside from being educational and inspiring, her talk was also packed with humour, and we\u2019ll sign off this blog post with some of Dame Shirley\u2019s pearls of wisdom:<\/p>\n
On first mover advantage in the world of technology:
\n\u201cIt\u2019s overrated. People say that the early bird catches the worm\u2026 but it\u2019s the second mouse that gets the cheese\u201d<\/em><\/p>\nReflecting on her incredible success:
\n\u201cThe older I get, the better I used to be\u201d<\/em><\/p>\nOn growing a business but giving individuals the opportunity to shine:<\/em>
\n\u201cTeamwork is key, but innovation often happens in solitude\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Chilliapple were delighted to attend MagentoLive \u2013 a gathering of Europe\u2019s leading eCommerce and Magento experts \u2013 in Amsterdam this week. There were more than 2,000 attendees from over 50 countries, including fellow Partners, a mix of SME and Blue…<\/p>\n","protected":false},"author":1,"featured_media":1748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[183,182],"class_list":["post-1754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-magentolive","tag-magentolive-europe-2019","technology-adobe-magento"],"acf":[],"yoast_head":"\n
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