{"id":1916,"date":"2020-05-26T12:57:12","date_gmt":"2020-05-26T12:57:12","guid":{"rendered":"https:\/\/www.chilliapple.co.uk\/blog\/?p=1916"},"modified":"2022-05-05T12:34:31","modified_gmt":"2022-05-05T11:34:31","slug":"ecommerce-automation","status":"publish","type":"post","link":"https:\/\/www.chilliapple.co.uk\/blog\/ecommerce-automation","title":{"rendered":"Ecommerce Automation"},"content":{"rendered":"<p>When your online business is growing, it can be tough to keep a handle on every project and task. Ecommerce automation can help. \u00a0Rather than focusing on those tasks that are repetitive, manual or time-consuming, automating your online store can not only allow you to concentrate on making informed decisions faster but can attract higher value customers, reduce your campaign costs and generate a greater return on your marketing and digital investment.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.chilliapple.co.uk\/blog\/ecommerce-automation\/#What_is_ecommerce_automation\" >What is ecommerce automation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.chilliapple.co.uk\/blog\/ecommerce-automation\/#Increase_customer_lifetime_value\" >Increase customer lifetime value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.chilliapple.co.uk\/blog\/ecommerce-automation\/#Reduce_customer_acquisition_costs\" >Reduce customer acquisition costs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.chilliapple.co.uk\/blog\/ecommerce-automation\/#Increase_campaign_conversion_rates\" >Increase campaign conversion rates<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"What_is_ecommerce_automation\"><\/span>What is ecommerce automation?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ecommerce automation allows you to automate your online store in the same way you can automate your supply-chain, inventory management and marketing systems. Your team can automate processes by building simple TRIGGER, CONDITION, ACTION workflows.<\/p>\n<p>Growing brands use ecommerce automation to remove manual chores, reduce applications and support key growth drivers as follows.<\/p>\n<h3 class=\"count\"><span class=\"ez-toc-section\" id=\"Increase_customer_lifetime_value\"><\/span>Increase customer lifetime value<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ecommerce automation allows you to send targeted marketing communications, reward customers who spend more, and drive sales with geo-specific promotions.<\/p>\n<p><strong>Segment customers for targeted personalised communications<\/strong><\/p>\n<ol class=\"num-list\">\n<li>Segment customers by items purchased, lifetime spend, or items abandoned in the cart<\/li>\n<li>Tag segments to trigger personalized marketing communications:\n<ul>\n<li>Send a special message to VIP customers who spend the most money<\/li>\n<li>Send a personalised email with recommendations based on purchase history<\/li>\n<li>Send an abandoned cart email offering a discount to complete the checkout process.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p><strong>Boost average order value with incentives<\/strong><\/p>\n<ol class=\"num-list\">\n<li>Calculate your average order value<\/li>\n<li>Establish a threshold (the amount you want customers to spend above this average)<\/li>\n<li>Offer customers an incentive (such a free delivery or a free trial) to add items to their cart and reach the threshold<\/li>\n<li>Tag orders to add the incentive at checkout when the threshold is reached.<\/li>\n<\/ol>\n<p><strong>Drive sales with targeted personalised incentives<\/strong><\/p>\n<ol class=\"num-list\">\n<li>Use birthday data from your loyalty program to trigger birthday emails with special offers<\/li>\n<li>Tag customers by city or region to trigger geo-specific messages or incentives.<\/li>\n<\/ol>\n<h3 class=\"count\"><span class=\"ez-toc-section\" id=\"Reduce_customer_acquisition_costs\"><\/span>Reduce customer acquisition costs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ecommerce automation can optimize your marketing spend, reduce customer churn and increase the ROI of your campaigns.<\/p>\n<p><strong>Pause campaigns if inventory is low<\/strong><\/p>\n<ol class=\"num-list\">\n<li>Order more stock before you run out and pause associated marketing campaigns until new stock arrives.<\/li>\n<li>Alert your relevant staff through a communications tool (e.g. Slack) to pause campaigns and avoid wasted advertising spend.<\/li>\n<\/ol>\n<p><strong>Reduce customer churn<\/strong><\/p>\n<ol class=\"num-list\">\n<li>Define the criteria for inactive customers using metrics like time since last session, login or purchase<\/li>\n<li>When a customer becomes inactive, trigger a nudge campaign such as an email or call offering incentives such as discount codes or loyalty program points.<\/li>\n<\/ol>\n<h3 class=\"count\"><span class=\"ez-toc-section\" id=\"Increase_campaign_conversion_rates\"><\/span>Increase campaign conversion rates<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ecommerce automation can boost campaign conversion rates by personalising your online store experience, improving site search functionality and automating push notifications to encourage repeat purchases.<\/p>\n<p><strong>Enhance store merchandising and searchability<\/strong><\/p>\n<p>Offer customers consistent merchandising and make it easy for them to find what they\u2019re shopping for.<\/p>\n<ol class=\"num-list\">\n<li>Tag items of the same colour, fit, or size for better product discovery and organisation<\/li>\n<li>Tag Stock Keeping Units with similar product descriptions to add items to appropriate collections<\/li>\n<li>Integrate collection tags with your site search solution so customers can filter results.<\/li>\n<\/ol>\n<p><strong>Expedite repeat purchases with push notifications<\/strong><\/p>\n<p>Use browser push notifications to communicate quickly with customers and encourage them to buy.<\/p>\n<ol class=\"num-list\">\n<li>Segment customers by purchase history (e.g. tag customers when they make a second purchase)<\/li>\n<li>Target customers who have purchased items similar to new products and notify them of the release.<\/li>\n<\/ol>\n<p><strong>Personalise with customers\u2019 preferred currencies<\/strong><\/p>\n<p>Use customer currency preferences to tailor promotions.<\/p>\n<ol class=\"num-list\">\n<li>Segment customers by their preferred currency based on their last purchase<\/li>\n<li>Tag each segment to receive checkout promotions tailored to country or currency.<\/li>\n<\/ol>\n<p><strong>Automate your ecommerce<\/strong><\/p>\n<p>You can implement ecommerce automation yourself using third-party applications, but it is likely to be hard work and involve lots workarounds and compromises. Putting your online store on a reliable, sustainable autopilot requires an ecommerce automation tool that is embedded in your commerce platform. And for that you need skilled engineers and developers.<\/p>\n<blockquote class=\"quote\"><p>I am absolutely ecstatic with the changes on the site. It\u2019s amazing and so much quicker from the admin backend through to loading at the front end <strong>Alice Papiransky<br>\n<small>Managing Director, Scent Perfique Ltd<\/small><\/strong><\/p><\/blockquote>\n<blockquote class=\"quote\"><p>A big thank you to the team at chilliapple, especially Helena who project managed the whole website rebuild on Magento 2. Fab service from start to finish. In safe hands with a team who never said no and always found a solution <strong>James Hartley<br>\n<small>Abbey Stationery<\/small><\/strong><\/p><\/blockquote>\n<blockquote class=\"quote\"><p>We\u2019ve used chilliapple for a Magento 1 &amp; 2 port \u2013 I must say I\u2019ve worked with a lot of developers and agencies in the past but we find chilliapple brilliant in comparison. They\u2019re quick and helpful along with a team of very competent developers<br>\n<strong>Luke Barlow<br>\n<small>Talented &amp; friendly team<\/small><\/strong><\/p><\/blockquote>\n<p>Find out how ecommerce automation, using the likes of PrestaShop, WooCommerce or Magento, is built for you by <a href=\"https:\/\/www.chilliapple.co.uk\/ecommerce-web-development\">chilliapple<\/a>.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When your online business is growing, it can be tough to keep a handle on every project and task. Ecommerce automation can help. \u00a0Rather than focusing on those tasks that are repetitive, manual or time-consuming, automating your online store can&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1918,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ecommerce Automation<\/title>\n<meta name=\"description\" content=\"Ecommerce automation allows you to automate your online store in the same way you can automate your supply-chain, inventory management and marketing systems.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chilliapple.co.uk\/blog\/ecommerce-automation\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ecommerce Automation\" \/>\n<meta property=\"og:description\" content=\"Ecommerce automation allows you to automate your online store in the same way you can automate your supply-chain, inventory management and marketing systems.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.chilliapple.co.uk\/blog\/ecommerce-automation\" \/>\n<meta property=\"og:site_name\" content=\"Blog &amp; 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