{"id":5027,"date":"2024-10-11T10:27:26","date_gmt":"2024-10-11T09:27:26","guid":{"rendered":"https:\/\/www.chilliapple.co.uk\/blog\/?p=5027"},"modified":"2024-11-18T13:35:08","modified_gmt":"2024-11-18T13:35:08","slug":"simplify-navigation-and-highlight-deals","status":"publish","type":"post","link":"https:\/\/www.chilliapple.co.uk\/blog\/simplify-navigation-and-highlight-deals","title":{"rendered":"Simplify Navigation and Highlight Deals to Boost Black Friday Sales"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Black Friday is one of the most competitive times and a cluttered site can impact your sales. In this blog, we\u2019ll discuss how to optimise your website to increase Black Friday sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You must simplify your site\u2019s navigation and highlight key offers during sales to keep potential customers engaged. This also helps to boost the conversion rate of your business.<\/span><span style=\"font-weight: 400;\"><br>\n<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.chilliapple.co.uk\/blog\/simplify-navigation-and-highlight-deals\/#Why_are_smooth_navigation_and_highlighting_deals_important\" >Why are smooth navigation and highlighting deals important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.chilliapple.co.uk\/blog\/simplify-navigation-and-highlight-deals\/#What_should_you_do\" >What should you do?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.chilliapple.co.uk\/blog\/simplify-navigation-and-highlight-deals\/#Here_are_5_tips_to_optimise_navigation_and_emphasise_deals\" >Here are 5 tips to optimise navigation and emphasise deals<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.chilliapple.co.uk\/blog\/simplify-navigation-and-highlight-deals\/#Use_promotional_banners_strategically\" >Use promotional banners strategically<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.chilliapple.co.uk\/blog\/simplify-navigation-and-highlight-deals\/#Add_a_search_bar_with_deal-specific_keywords\" >Add a search bar with deal-specific keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.chilliapple.co.uk\/blog\/simplify-navigation-and-highlight-deals\/#Use_time-sensitive_offers_on_product_pages\" >Use time-sensitive offers on product pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.chilliapple.co.uk\/blog\/simplify-navigation-and-highlight-deals\/#Create_simple_to_understand_and_compare_deal_categories\" >Create simple to understand and compare deal categories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.chilliapple.co.uk\/blog\/simplify-navigation-and-highlight-deals\/#Deploy_smooth_transitions_in_between_deals\" >Deploy smooth transitions in between deals<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.chilliapple.co.uk\/blog\/simplify-navigation-and-highlight-deals\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_are_smooth_navigation_and_highlighting_deals_important\"><\/span><b>Why are smooth navigation and highlighting deals important?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Easy navigation is a bare essential for the success of any eCommerce site. This becomes even more critical during Black Friday, when customers browse multiple sites, and compare deals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your navigation is cluttered or confusing, you are at an immediate disadvantage. Customers tend to leave your online store before exploring the best offers. Simplified navigation means visitors find it easier to view and choose the best deals quickly. It also eliminates the risk of frustration and increases the chances of a sale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Major UK retailers like<\/span><a href=\"https:\/\/www.argos.co.uk\/events\/black-friday\"> <span style=\"font-weight: 400;\">Argos<\/span><\/a><span style=\"font-weight: 400;\"> and<\/span><a href=\"https:\/\/www.currys.co.uk\/black-friday.html\"> <span style=\"font-weight: 400;\">Currys<\/span><\/a><span style=\"font-weight: 400;\"> create dedicated \u201cBlack Friday Deals\u201d sections, helping customers easily find heavily discounted products. Adding similar features like the \u201cBlack Friday\u201d category or featuring top offers in your main menu can help you direct customers straight to the best deals.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_should_you_do\"><\/span><b>What should you do?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To maximise conversions during Black Friday, create a special \u201cBlack Friday Deals\u201d section and feature it prominently in your main navigation. Leverage conspicuous labels like \u201cShop Black Friday Offers\u201d or \u201cBiggest Discounts.\u201d These labels guide website visitors to promotions and the best deals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simplified navigation is the key to achieving a smooth shopping experience, which will increase customers\u2019 likelihood of staying on your site and buying your products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make use of the platform\u2019s layered navigation that lets customers filter offers by categories like:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Up to 50% Off\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">BOGOF (Buy One Get One Free)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Best Sellers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shop by price range<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Additionally, ensure your navigation is mobile-friendly. This is vital as a large part of Black Friday traffic comes from mobile devices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Did you know?<\/span><span style=\"font-weight: 400;\"><br>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Black Friday 2023:<\/b><span style=\"font-weight: 400;\"> 55.3% of sessions occurred on mobile devices.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Thanksgiving 2023: <\/b><span style=\"font-weight: 400;\">66% of all sessions occurred via mobile.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Add clear buttons, easy scrolling, and an intuitive layout designed for smaller screens. This will ensure your clients have a friendly shopping experience over mobile devices.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Here_are_5_tips_to_optimise_navigation_and_emphasise_deals\"><\/span><b>Here are 5 tips to optimise navigation and emphasise deals<\/b><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul class=\"noMargin\">\n<li aria-level=\"1\">\n<h3 class=\"noMargin\"><span class=\"ez-toc-section\" id=\"Use_promotional_banners_strategically\"><\/span><b>Use promotional banners strategically<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Feature your best Black Friday deals using banners at the top of every page. Ensure they are clickable and quickly direct customers to appealing offers. This helps to grab the focus on your deals, even when users land on a different part of your site.<\/span><\/p>\n<ul class=\"noMargin\">\n<li aria-level=\"1\">\n<h3 class=\"noMargin\"><span class=\"ez-toc-section\" id=\"Add_a_search_bar_with_deal-specific_keywords\"><\/span><b>Add a search bar with deal-specific keywords<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Integrate a prominent search bar in the website that auto-suggests terms related to Black Friday. Optimising the product pages for customer-oriented terms like, Black Friday deals, best discounts, etc. can guide customers. They help your clients to quickly locate what they\u2019re after without having to browse through multiple categories.<\/span><\/p>\n<ul class=\"noMargin\">\n<li aria-level=\"1\">\n<h3 class=\"noMargin\"><span class=\"ez-toc-section\" id=\"Use_time-sensitive_offers_on_product_pages\"><\/span><b>Use time-sensitive offers on product pages<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Use badges to highlight Black Friday deals on individual product pages. Labels like \u201cLimited-Time Offer\u201d or \u201cSale ends at 5pm\u201d catch users\u2019 attention efficiently. They help them understand the urgency of the deal, which encourages impulsive and quick conversions.<\/span><\/p>\n<ul class=\"noMargin\">\n<li aria-level=\"1\">\n<h3 class=\"noMargin\"><span class=\"ez-toc-section\" id=\"Create_simple_to_understand_and_compare_deal_categories\"><\/span><b>Create simple to understand and compare deal categories<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Group similar offers together; you can create categories for \u201cTop Discounts,\u201d \u201cUnder \u00a350,\u201d or \u201cBest Sellers.\u201d Narrowing down options reduces decision fatigue, making your deals easy to comprehend.<\/span><\/p>\n<ul class=\"noMargin\">\n<li aria-level=\"1\">\n<h3 class=\"noMargin\"><span class=\"ez-toc-section\" id=\"Deploy_smooth_transitions_in_between_deals\"><\/span><b>Deploy smooth transitions in between deals<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once visitors land on your deals page, help them continue browsing with clear links to other categories or promotions. Add buttons like Next Deal, See More Deals, etc. This keeps them engaged for longer sessions and increases the chances of cross-selling products or services.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The above tips will help your customers find desirable deals quickly. At chilliapple, we can help optimise your website for smooth navigation and a greater conversion rate. We can help you launch a shopping experience that keeps visitors on your site and boosts sales during Black Friday.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday is one of the most competitive times and a cluttered site can impact your sales. In this blog, we\u2019ll discuss how to optimise your website to increase Black Friday sales. You must simplify your site\u2019s navigation and highlight&#8230;<\/p>\n","protected":false},"author":1,"featured_media":5031,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Simplify Navigation and Highlight Deals<\/title>\n<meta name=\"description\" content=\"Explore why website navigation is important and tips for optimising it to maximise Black Friday sales. 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