{"id":5155,"date":"2024-12-17T09:10:39","date_gmt":"2024-12-17T09:10:39","guid":{"rendered":"https:\/\/www.chilliapple.co.uk\/blog\/?p=5155"},"modified":"2026-01-19T10:00:51","modified_gmt":"2026-01-19T10:00:51","slug":"how-does-shopify-work","status":"publish","type":"post","link":"https:\/\/www.chilliapple.co.uk\/blog\/how-does-shopify-work","title":{"rendered":"How does Shopify Work and What is it?"},"content":{"rendered":"<p><span data-color=\"transparent\">In the eCommerce landscape, Shopify has emerged as one of the trusted choices among merchants. More than 190K Shopify stores run in the UK, which showcases the platform\u2019s extensive popularity. The various plans offered by the eCommerce platform make it suitable for both B2B and B2C businesses.<\/span><\/p>\n<p><span data-color=\"transparent\">A <a href=\"https:\/\/www.chilliapple.co.uk\/shopify-development-agency\">Shopify agency<\/a> can build high-performance online stores with a friendly UX (user experience) and drive sales. The eCommerce platform offers various out-of-the-box features that help launch and run online businesses.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">But what is Shopify and how does it work?\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Let\u2019s find out.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.chilliapple.co.uk\/blog\/how-does-shopify-work\/#What_is_Shopify\" >What is Shopify?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.chilliapple.co.uk\/blog\/how-does-shopify-work\/#Shopify_Features\" >Shopify Features<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.chilliapple.co.uk\/blog\/how-does-shopify-work\/#How_does_Shopify_Work\" >How does Shopify Work?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.chilliapple.co.uk\/blog\/how-does-shopify-work\/#Step_1_%E2%80%93_Set_up_Your_Shopify_Store\" >Step 1 \u2013 Set up Your Shopify Store<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.chilliapple.co.uk\/blog\/how-does-shopify-work\/#Customise_a_Suitable_Theme\" >Customise a Suitable Theme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.chilliapple.co.uk\/blog\/how-does-shopify-work\/#Set_up_Payments\" >Set up Payments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.chilliapple.co.uk\/blog\/how-does-shopify-work\/#Add_a_Buy_Button\" >Add a Buy Button<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.chilliapple.co.uk\/blog\/how-does-shopify-work\/#Step_2_%E2%80%93_Sell_products\" >Step 2 \u2013 Sell products<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.chilliapple.co.uk\/blog\/how-does-shopify-work\/#Manage_Inventory\" >Manage Inventory<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.chilliapple.co.uk\/blog\/how-does-shopify-work\/#Ship_Orders\" >Ship Orders<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.chilliapple.co.uk\/blog\/how-does-shopify-work\/#Sell_Across_Multiple_Channels\" >Sell Across Multiple Channels<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.chilliapple.co.uk\/blog\/how-does-shopify-work\/#Step_3_%E2%80%93_Grow_Your_Business_with_Shopify\" >Step 3 \u2013 Grow Your Business with Shopify<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.chilliapple.co.uk\/blog\/how-does-shopify-work\/#Connect_with_Customers\" >Connect with Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.chilliapple.co.uk\/blog\/how-does-shopify-work\/#Borrow_Funds\" >Borrow Funds<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.chilliapple.co.uk\/blog\/how-does-shopify-work\/#Wrapping_Up\" >Wrapping Up<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Shopify\"><\/span><strong><span data-color=\"transparent\">What is Shopify?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-color=\"transparent\">Shopify is a fully-hosted eCommerce platform ideal for launching small, mid-scale, and large-scale online stores. The platform offers multiple plans that are ideal for running a range of businesses. It is an excellent choice for companies looking for an all-in-one e-commerce solution.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">For example, the platform provides standard functionalities such as payment processing, order &amp; inventory management and shipping discounts all from a common Shopify dashboard.<\/span><\/p>\n<p><span data-color=\"transparent\">Enhanced security, superior client service, marketing &amp; SEO benefits make <\/span><a href=\"https:\/\/www.chilliapple.co.uk\/blog\/what-makes-shopify-development-the-most-suitable-option-for-ecommerce\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>Shopify development the most suitable option for eCommerce<\/u><\/span><\/a><span data-color=\"transparent\">. However, before you launch your business on the eCommerce platform, it is essential to know the answer to the question: how does Shopify work?<\/span><\/p>\n<p><span data-color=\"transparent\">Before we answer this, let\u2019s have a look at the features of this e commerce business platform.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Shopify_Features\"><\/span><strong><span data-color=\"transparent\">Shopify Features<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong><span data-color=\"transparent\">Customisable Themes:<\/span><\/strong><span data-color=\"transparent\"> Shopify merchants can choose from a range of customisable free and paid themes with built-in support for animations &amp; special effects.<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong><span data-color=\"transparent\">AI-Powered Efficiency: <\/span><\/strong><span data-color=\"transparent\">You can use the platform for content generation, automating replies, and more.<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong><span data-color=\"transparent\">Shopify Apps: <\/span><\/strong><span data-color=\"transparent\">Extend the online store\u2019s functionality with Shopify apps that can seamlessly integrate with the platform.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong><span data-color=\"transparent\">Optimised Checkout:<\/span><\/strong><span data-color=\"transparent\"> Shopify offers quick checkout with standard payment gateways, which helps to boost businesses\u2019 conversion rates.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong><span data-color=\"transparent\">Self-Hosted: <\/span><\/strong><span data-color=\"transparent\">It is a self-hosted platform that eliminates the hassle of finding secure hosting and enhances the security of the online store.\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-color=\"transparent\">Shopify offers some of the standard features in all its major plans:<\/span><\/p>\n<ul>\n<li><span data-color=\"transparent\">Building an online store<\/span><\/li>\n<li><span data-color=\"transparent\">Listing unlimited products<\/span><\/li>\n<li><span data-color=\"transparent\">Access to 24\/7 support by phone, email, and chat<\/span><\/li>\n<li><span data-color=\"transparent\">Handling manual order creation<\/span><\/li>\n<li><span data-color=\"transparent\">Generating discount codes &amp; gift cards<\/span><\/li>\n<li><span data-color=\"transparent\">SSL certificates<\/span><\/li>\n<li><span data-color=\"transparent\">Abandoned cart recovery feature<\/span><\/li>\n<li><span data-color=\"transparent\">Customer segmentation<\/span><\/li>\n<li><span data-color=\"transparent\">Marketing automation<\/span><\/li>\n<li><span data-color=\"transparent\">Fraud analysis<\/span><\/li>\n<li><span data-color=\"transparent\">International market management<\/span><\/li>\n<li><span data-color=\"transparent\">Language Translation<\/span><\/li>\n<li><span data-color=\"transparent\">Currency Conversion<\/span><\/li>\n<li><span data-color=\"transparent\">Shopify App Store<\/span><\/li>\n<li><span data-color=\"transparent\">Local Payment Options<\/span><\/li>\n<li><span data-color=\"transparent\">Product pricing by marketing tools<\/span><\/li>\n<\/ul>\n    \t\t<div class=\"new_cta_banner  type1 within_content\">\n    \t\t\t<ul>\n        \t\t\t\t\t\t<li><div class=\"cta-h2\"><span class=\"leaf\">Want a Shopify site built?\r\n<\/span><\/div>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<li><a class=\"btn btn-green small-btn kk_cta_btn\" href=\"https:\/\/www.chilliapple.co.uk\/contact-us\"><span>Talk to us<\/span><\/a><\/li>\n\t\t\t\n\t\t\t\t\t\t<li><img decoding=\"async\" src=\"https:\/\/www.chilliapple.co.uk\/blog\/app\/uploads\/2023\/06\/CTA2.png\" alt=\"Want a Shopify site built?\r\n\" loading=\"lazy\" width=\"300\" height=\"300\" ><\/li>\n\t\t\t\n\t\t<\/ul>\n\t\t\t\t\t \t\t<\/div> \n    \t \n<h2><span class=\"ez-toc-section\" id=\"How_does_Shopify_Work\"><\/span><strong><span data-color=\"transparent\">How does Shopify Work?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-color=\"transparent\">Shopify works in three major steps, involving building &amp; launching the online store, selling products, and ensuring optimum business growth.\u00a0 Here\u2019s how:\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_%E2%80%93_Set_up_Your_Shopify_Store\"><\/span><strong><span data-color=\"transparent\">Step 1 \u2013 Set up Your Shopify Store<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-color=\"transparent\">Do you know<\/span><a href=\"https:\/\/www.chilliapple.co.uk\/blog\/how-to-build-shopify-store\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u> how to build a Shopify store<\/u><\/span><\/a><span data-color=\"transparent\">? The main aspects of building the Shopify store are:<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Customise_a_Suitable_Theme\"><\/span><span data-color=\"transparent\">Customise a Suitable Theme<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span data-color=\"transparent\">You can choose from 70 store themes, which come with drag-and-drop capabilities. This allows you to play with the look of the site, changing colours, images, and fonts to create an appealing online store. Shopify Themes are responsive, which means they can run on all devices including desktop, mobile, and tablets.\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Set_up_Payments\"><\/span><span data-color=\"transparent\">Set up Payments<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span data-color=\"transparent\">You can use Shopify Payments or set up a different payment gateway to receive money from customers. Choosing a different Payment provider requires you to pay transaction fees, which vary between 0.15% and 2% for different plans.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Add_a_Buy_Button\"><\/span><span data-color=\"transparent\">Add a Buy Button<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span data-color=\"transparent\">The Shopify platform lets you embed click-to-buy links for your products on social media platforms. You can also embed links to sell on other websites.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_%E2%80%93_Sell_products\"><\/span><strong><span data-color=\"transparent\">Step 2 \u2013 Sell products<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-color=\"transparent\">Once the Shopify store is live, the next step is to manage inventory and sell online. You can use the platform to:\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Manage_Inventory\"><\/span><span data-color=\"transparent\">Manage Inventory<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span data-color=\"transparent\">You can track the stock levels and manage inventory among stores and warehouses. Further, you can handle orders via the fulfilment method or by using the delivery location.\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Ship_Orders\"><\/span><span data-color=\"transparent\">Ship Orders<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span data-color=\"transparent\">The Shopify platform lets you ship label prints and launch discounted shipping rates seamlessly. It also permits tracking orders from the dashboard as they reach the customers.\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Sell_Across_Multiple_Channels\"><\/span><span data-color=\"transparent\">Sell Across Multiple Channels<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span data-color=\"transparent\">When selling via Shopify, you can list products on Google, eBay, Walmart, TikTok, Instagram, and other sites. This allows you to own an online store across multiple sales channels, called omnichannel selling.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_%E2%80%93_Grow_Your_Business_with_Shopify\"><\/span><strong><span data-color=\"transparent\">Step 3 \u2013 Grow Your Business with Shopify<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-color=\"transparent\">Once you start running the online store, the focus is on growing the business. The platform offers various tools geared towards the business growth of the retail stores.\u00a0\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Connect_with_Customers\"><\/span><span data-color=\"transparent\">Connect with Customers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span data-color=\"transparent\">Shopify lets you connect with customers via chat integrations, emails, and other channels. You can also run ad campaigns on Facebook and Instagram.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Borrow_Funds\"><\/span><span data-color=\"transparent\">Borrow Funds<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span data-color=\"transparent\">Shopify store owners can borrow funds from Shopify Capital to grow their business. However, it is essential to check the terms and conditions of Shopify pricing, like interest rates and other factors, before leveraging this option.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span><strong><span data-color=\"transparent\">Wrapping Up<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-color=\"transparent\">The standard Shopify plans, such as Basic, Shopify, and Advanced, provide merchants with 24\/7 customer support. Additionally, enterprise-level<a href=\"https:\/\/www.chilliapple.co.uk\/shopify-plus-agency\"> stores running on Shopify Plus<\/a> can leverage dedicated customer support.<\/span><\/p>\n<p><span data-color=\"transparent\">At chilliapple, an <a href=\"https:\/\/www.chilliapple.co.uk\/ecommerce-agency\">award-winning ecommerce agency<\/a>, we tailor unique digital stores. Our experienced professionals ensure personalisation based on business\u2019 products, industry, target audience and budget.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the eCommerce landscape, Shopify has emerged as one of the trusted choices among merchants. More than 190K Shopify stores run in the UK, which showcases the platform\u2019s extensive popularity. The various plans offered by the eCommerce platform make it&#8230;<\/p>\n","protected":false},"author":1,"featured_media":5156,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","technology-shopify"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How does Shopify Work and What is it?<\/title>\n<meta name=\"description\" content=\"Discover how Shopify works &amp; what it offers for businesses. 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