{"id":6321,"date":"2026-04-07T07:52:10","date_gmt":"2026-04-07T06:52:10","guid":{"rendered":"https:\/\/www.chilliapple.co.uk\/blog\/?p=6321"},"modified":"2026-04-07T07:52:10","modified_gmt":"2026-04-07T06:52:10","slug":"how-chilliapple-relaunched-gutters-online-on-magento","status":"publish","type":"post","link":"https:\/\/www.chilliapple.co.uk\/blog\/how-chilliapple-relaunched-gutters-online-on-magento","title":{"rendered":"From Legacy to Scalable: How chilliapple Relaunched Gutters Online on Magento"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Digital platforms rarely fail overnight. They slow down gradually. Processes become harder to manage. Customer journeys feel heavier. And eventually, growth starts to push against the limits of the system.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That was the position Gutters Online found itself in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As part of The Alumasc Group\u2019s Water Management Division, the business had already built a strong presence in supplying guttering and rainwater management products to trade customers. But as demand increased and acquisitions expanded the group, the existing platform struggled to keep pace.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is often the point where working with a trusted <\/span><a href=\"https:\/\/www.chilliapple.co.uk\/magento-agency-london\">Magento agency<\/a> <span style=\"font-weight: 400;\">like chilliapple becomes necessary. We help businesses improve performance and realign the platform according to the standard organisation processes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gutters online wasn\u2019t just facing a performance issue. Rather, they were witnesseing a structural one.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.chilliapple.co.uk\/blog\/how-chilliapple-relaunched-gutters-online-on-magento\/#When_growth_outpaces_the_platform\" >When growth outpaces the platform<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.chilliapple.co.uk\/blog\/how-chilliapple-relaunched-gutters-online-on-magento\/#Magento_2_and_Hyva_the_right_approach_taken_by_chilliapple_experts\" >Magento 2 and Hyv\u00e4: the right approach taken by chilliapple experts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.chilliapple.co.uk\/blog\/how-chilliapple-relaunched-gutters-online-on-magento\/#We_designed_features_facilitating_trade_customers_shopping_journey\" >We designed features facilitating trade customers shopping journey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.chilliapple.co.uk\/blog\/how-chilliapple-relaunched-gutters-online-on-magento\/#Redefined_digital_presence_driving_on_independence_and_future_growth\" >Redefined digital presence driving on independence and future growth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.chilliapple.co.uk\/blog\/how-chilliapple-relaunched-gutters-online-on-magento\/#The_real_impact_of_the_rebuild\" >The real impact of the rebuild<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"When_growth_outpaces_the_platform\"><\/span><b>When growth outpaces the platform<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">B2B eCommerce is rarely simple. Unlike standard online retail, it involves layered pricing, repeat purchasing patterns, bulk orders, and account-specific workflows. These aren\u2019t add-ons. They are core to how trade customers operate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For Gutters Online, the challenge was clear:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The platform needed to support complex trade relationships<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Purchasing journeys had to become faster and more intuitive<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Internal operations needed to align with long-term growth plans<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Rather than applying incremental fixes, the decision was made to rebuild the platform entirely. Not as an upgrade, but as part of a wider digital transformation across the Alumasc group.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Magento_2_and_Hyva_the_right_approach_taken_by_chilliapple_experts\"><\/span><b>Magento 2 and Hyv\u00e4: the right approach taken by chilliapple experts<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Choosing the right technology is rarely about trends. It\u2019s about fit. In this case, Magento 2 (Open Source) offered the flexibility required for B2B commerce. It allows for custom pricing structures, customer segmentation, and integration with external systems. So, things that are difficult to manage in more rigid platforms can be handled with ease.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This wasn\u2019t a default choice. chilliapple consultants evaluated the business requirements, trade workflows, and long-term scalability needs before identifying Magento 2 as the most suitable foundation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But Magento development alone wasn\u2019t the full answer. The frontend experience was rebuilt using Hyv\u00e4. This wasn\u2019t just a design decision. It was a performance one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Traditional Magento frontends can become heavy over time. Hyv\u00e4 simplifies the frontend stack, reducing unnecessary complexity. The result is faster load times, cleaner code, and a more maintainable structure.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a B2B platform where customers often place repeat orders, speed matters. A delay of even a few seconds, multiplied across daily transactions, adds friction. Hyv\u00e4 helped remove that. That\u2019s <\/span><a href=\"https:\/\/www.chilliapple.co.uk\/blog\/why-hyva-a-successful-go-to-magento-theme\"><span style=\"font-weight: 400;\">why Hyva is a successful go to Magento theme<\/span><\/a><span style=\"font-weight: 400;\"> that is trusted by startups as well as enterprises.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"We_designed_features_facilitating_trade_customers_shopping_journey\"><\/span><b>We designed features facilitating trade customers shopping journey<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the biggest shifts in this rebuild was moving away from generic eCommerce flows. Trade customers don\u2019t browse the way retail users do. They know what they need. They want to find it quickly, order in bulk, and move on. The platform was designed around that behaviour.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Bulk ordering without complexity<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Instead of forcing users through multiple product pages, bulk ordering tools were introduced. Customers can upload SKUs or input them directly, speeding up repeat purchases.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Structured account management<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">B2B relationships often involve multiple users within one company. The platform supports company hierarchies, approval workflows, and account-level pricing. This reflects how procurement actually works in trade environments.<\/span><\/p>\n<p><span data-teams=\"true\">    \t\t<div class=\"new_cta_banner  type1 within_content\">\n    \t\t\t<ul>\n        \t\t\t\t\t\t<li><div class=\"cta-h2\"><span class=\"leaf\">Looking to improve your eCommerce platform and how it functions day to day?<\/span><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<small>We can refine your platform to fit your processes, improve customer journeys and drive sales.<\/small>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<li><a class=\"btn btn-green small-btn kk_cta_btn\" href=\"https:\/\/www.chilliapple.co.uk\/contact-us\"><span>Get in Touch<\/span><\/a><\/li>\n\t\t\t\n\t\t\t\t\t\t<li><img decoding=\"async\" src=\"https:\/\/www.chilliapple.co.uk\/blog\/app\/uploads\/2023\/06\/CTA2.png\" alt=\"Looking to improve your eCommerce platform and how it functions day to day?\" loading=\"lazy\" width=\"300\" height=\"300\" ><\/li>\n\t\t\t\n\t\t<\/ul>\n\t\t\t\t\t \t\t<\/div> \n    \t <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Quoting for larger orders<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Not every purchase is straightforward. For larger or negotiated orders, a quoting system allows customers to request pricing without disrupting their workflow. These are not features added for convenience. They are essential for reducing friction in B2B transactions.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Added integrations to automate everyday operations<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A modern eCommerce platform rarely works in isolation. Its real value comes from how well it connects with other systems. For Gutters Online, we handles several integrations played a key role:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Payment systems to support multiple transaction methods<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Delivery management tools to provide accurate timelines<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing platforms to maintain customer communication<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analytics tools to track behaviour and performance<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Together, these integrations create a connected environment. Orders flow through the system without manual intervention. Customers receive clearer information. And teams have access to better data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This reduces operational overhead while improving decision-making.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Redefined_digital_presence_driving_on_independence_and_future_growth\"><\/span><b>Redefined digital presence driving on independence and future growth<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the more strategic decisions in this project was to create a standalone Magento instance. At first glance, this might seem like a technical detail. In practice, it has wider implications.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A standalone platform allows Gutters Online to evolve independently. Changes can be made without affecting other brands within the group. New features can be tested and rolled out with greater control.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, the platform remains aligned with Alumasc\u2019s broader ecosystem, including future integrations such as Microsoft Dynamics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This balance between independence and alignment is what makes the platform sustainable long term. Our <a href=\"https:\/\/www.chilliapple.co.uk\/hyva-theme-development\">Hyv\u00e4 Magento development<\/a> solution supports this by combining flexibility with a stable, future-ready foundation.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_real_impact_of_the_rebuild\"><\/span><b>The real impact of the rebuild<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The outcome of the project was a faster, high-perfromance website. It was a positive shift in how the business operates digitally.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trade customers can complete the checkout process more intuitively<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Internal processes are more streamlined<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The platform can handle increased demand without strain<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">More importantly, the business now has a foundation that supports ongoing improvement rather than limiting it.<\/span><\/p>\n<h3><b>Launch a seamless upgrade process with chilliapple<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Many businesses approach eCommerce upgrades as surface-level improvements. A new design. A few added features. Minor performance tweaks. But when the underlying structure is no longer aligned with how the business operates, those changes don\u2019t go far enough. This is usually where having the right technology partner makes a difference. Not just in terms of development, but in how the problem is understood in the first place.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At <a href=\"https:\/\/www.chilliapple.co.uk\/\">chilliapple<\/a>, we emphasise on clarity ande establishing goals before execution. We map out workflows, identify friction points, and align the platform with real commercial use. Our certified Magento developers go beyond technical possibilities. This helps to prevent short-term fixes from turning into long-term constraints.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What this project highlights is something simpler: if your platform doesn\u2019t match how your customers buy and how your business runs, it will eventually slow you down.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rebuilding isn\u2019t always the first step. But sometimes, it\u2019s the necessary one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And when it\u2019s done with clarity across technology, user experience, and operations, it creates more than just a better platform. It creates room to grow.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital platforms rarely fail overnight. They slow down gradually. Processes become harder to manage. Customer journeys feel heavier. And eventually, growth starts to push against the limits of the system. That was the position Gutters Online found itself in. As&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6322,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-6321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","technology-adobe-magento"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From Legacy to Scalable: How Chilliapple Relaunched Gutters Online on Magento<\/title>\n<meta name=\"description\" content=\"Discover how chilliapple transformed Gutters Online from a legacy system to a scalable Magento platform, boosting performance, flexibility, and growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chilliapple.co.uk\/blog\/how-chilliapple-relaunched-gutters-online-on-magento\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Legacy to Scalable: How Chilliapple Relaunched Gutters Online on Magento\" \/>\n<meta property=\"og:description\" content=\"Discover how chilliapple transformed Gutters Online from a legacy system to a scalable Magento platform, boosting performance, flexibility, and growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.chilliapple.co.uk\/blog\/how-chilliapple-relaunched-gutters-online-on-magento\" \/>\n<meta property=\"og:site_name\" content=\"Blog &amp; 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