web design

about the project

The project focused on the design and development of a new dynamic, fully responsive, SEO friendly, e-commerce website to promote and sell Lactalis products via wholesalers (customers) and end users (direct users). The site would be administered with a comprehensive, easy to manage CMS (Admin), that gives the administrator total autonomy to control the site and make changes independent of a third party. We delivered a PrestaShop-powered fresh looking website that extensively captured the true essence of the client’s business acumen. The site turned out to be a “buzzing and happening” place full of exciting, inspirational and trend-setting ideas for products. Promotional banners, strong calls to action, interactive recipes and product links were strategically included to ensure a strong web presence.


Objectives

  • The development was done in accordance with strong SEO parameters to ensure robust compatibility with any future SEO activity.
  • User-friendly navigation to ensure a better user-client engagement and enhance the business presence among the visitors.
  • Create a secure ‘login and register’ panel for wholesalers (customers) to manage their accounts and view individual commercial terms and place orders.
  • Social media integration with all the popular channels such as Facebook, Twitter and blogs to ensure an enhanced web presence.
  • To position Lactalis as a leading brand with a range of quality premium products with the use of pop-ups for special offers and news items.
  • Administer an active and clutter free look that is easy to navigate and retain the inherent characteristics of the brand values.
  • Employ standard PrestaShop CMS code customisation to customise MySQL database procedures to upgrade the site.
  • Engage default Prestashop CMS features and editor for creating and customising CMS webpages.
  • Include latest security measures to safeguard the website against any intrusion or hack attempt.

Platform Used

Platform Used

Requirements

  • Brand Positioning
  • Information Architecture
  • UX & Prototyping
  • Content Strategy
  • Website Design
  • Custom Prestashop
  • E-Commerce
  • Mobile Accessibility
  • SEO & Analytics

Our Strategy

As the development expert, we adopted a comprehensive approach to delivering an extensive PrestaShop powered website to the client. We combined the best of our resources with the latest technological inputs to deliver a robust and future-ready website.

Web Design

Planning

Web Design

Designing

Web Design

Development

Web Design

Mobile Friendly

Web Design

Branding

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