About Aluminium, Cast Iron, & Steel Superstores
The Superstores are a collection of specialist consumer brands within the wider Alumasc Group, each serving distinct markets with their own product ranges, audiences, and brand identities. While operating independently, the Superstores form part of a broader digital ecosystem alongside Gutters Online, supporting Alumasc’s long-term growth and transformation strategy.
Alumasc wanted to modernise the Superstores’ digital presence to better meet consumer expectations, improve performance and usability, and ensure each brand was built on a scalable, future-ready platform that could evolve independently over time.
Partners Used
Technologies
Chilliapple delivered a Magento 2 multisite solution designed to support multiple consumer brands from one central backend. The technology stack was selected to balance performance, flexibility, and long-term scalability, ensuring both an excellent customer experience and efficient day-to-day management for internal teams.
Services We Offered:
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Discovery & Digital Strategy
We worked closely with Alumasc to define a multisite strategy that balanced brand independence with centralised control, ensuring the platform supported both commercial and operational goals.
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UX, Performance & Conversion Optimisation
Our team focused on consumer-first journeys, delivering faster page speeds, clearer navigation, and a simplified checkout experience across all Superstores.
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Magento 2 Multisite Design & Development
We designed and built a single Magento 2 multisite instance with Hyvä frontend and checkout, enabling multiple storefronts to be managed efficiently from one backend.
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Ongoing Support & Platform Evolution
Post-launch, we continue to support Alumasc with optimisation, enhancements, and roadmap planning to ensure the Superstores evolve in line with the wider digital strategy.
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Process of Superstores
Requirements
The Superstores required a robust technical setup that could support multiple consumer-facing storefronts while remaining easy to manage and extend. Centralised control was essential to reduce operational overhead, maintain consistency, and support Alumasc’s wider digital roadmap.
Solutions
Chilliapple implemented a Magento 2 multisite architecture that consolidated all Superstores into a single backend, simplifying administration and ensuring shared logic across brands. At the same time, the solution preserved the flexibility for each storefront to evolve independently within the multisite framework.
Results
As a result, Alumasc now benefits from a streamlined, future-ready eCommerce platform that improves operational efficiency, delivers a faster and more consistent customer experience, and supports long-term growth across all Superstores.
