About Alumasc Roofing
Alumasc Roofing is a leading manufacturer and provider of high-performance roofing and waterproofing solutions and is part of Alumasc Group plc. Supplying comprehensive waterproofing systems, including Bituminous Membranes, Hot Melt, Cold Applied Liquids, Single Ply, Metal Roofing, Blue Roofs, Green Roofs, and Solar PV Systems, Alumasc Roofing serves key industry sectors such as commercial, educational, healthcare, public, and residential developments across the UK.
Prior to engaging chilliapple, Alumasc Roofing operated its digital presence on the Umbraco CMS. To enhance content accessibility, streamline navigation for key stakeholder groups (architects, contractors, and building managers), and support future digital growth, Alumasc Roofing required a complete redesign and migration. chilliapple recommended migrating to WordPress using Elementor Pro for flexible content management, paired with WooCommerce in catalogue mode to deliver a structured, technical resource hub without online transactions.
Partners Used
Technologies Used
We leveraged WordPress CMS and Elementor Pro to construct a highly adaptable, scalable brochure site, integrating WooCommerce in catalogue mode to structure and display extensive product categories. Form handling and lead capture are powered by Contact Form 7 integrated with Microsoft Dynamics 365 and Mailchimp, protected with Google reCAPTCHA v3. WP Rocket was deployed for performance optimisation.
Services We Offered
chilliapple delivered a complete end-to-end web migration and redesign service for Alumasc Roofing. Our scope spanned full discovery, FSD development, responsive UI/UX design via Figma, WooCommerce catalogue architecture, third-party CRM and email marketing integrations, quality assurance, and a seamless deployment strategy.
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Web Architecture & CMS Development
chilliapple redeveloped the platform from Umbraco to WordPress using Elementor Pro, providing an intuitive, flexible page builder that allows internal teams to update content without developer reliance.
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Product & Technical Resource Hub
Engineered WooCommerce in catalogue mode to structured category schemes with custom colour coding. Built an extensive technical downloads repository supporting BBA certificates, CAD details, EPDs, and product datasheets.
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System & Project Finder Filters
Designed and integrated interactive, dynamic filter tools for both “System Finder” and “Project Finder” (Case Studies), enabling users to refine solutions by sector, project type, roof type, and application.
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CRM & Marketing Integrations
Integrated Contact Form 7 with Microsoft Dynamics 365 to push lead enquiries directly into Alumasc’s CRM, while seamlessly linking newsletter subscription forms to Mailchimp.
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Technical Integrations
Here are 6 Technical Integrations we made to the website to meet the vision of Alumasc Roofing:
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WooCommerce Catalogue & Category Colour System
Implemented WooCommerce in catalogue mode, stripping transactional flows while colour-coding categories and their child products to create visually distinct, intuitive navigation.
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Microsoft Dynamics 365 CRM Pipeline
Configured contact, CPD booking, and service inquiry forms to map user entries directly into Alumasc’s Microsoft Dynamics 365 CRM account in real time.
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Mailchimp Lead Capture Sync
Integrated subscription forms and footer lead capture modules directly with Mailchimp, providing instant automated feedback (“Thank you”) while populating marketing subscriber lists.
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Multi-Faceted Project & System Filter Engine
Built dynamic, accordion-style AJAX filtering sidebars for the Project Finder and System Finder pages, allowing multi-attribute filtering with custom grid resizing and image coordinate positioning.
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Location-Based Team Member Search (Postcode Initials)
Engineered a UK regional team lookup tool allowing visitors to locate local technical managers by searching the first 2 characters of their UK postcode (e.g., “CH”, “L1”).
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Hierarchical Technical Downloads Library
Created a global document taxonomy system supporting 13+ document types (BBA, EPD, CAD, Safety Data) with automated category mapping across product detail pages and dedicated landing pages.
Our Process
We partnered with Alumasc Roofing to transition their digital presence from Umbraco to a modern, high-performing WordPress website designed to serve architects, specifiers, and contractors.
Requirements
Alumasc Roofing required a future-ready, content-managed platform to showcase their comprehensive product range and project case studies. Key requirements included simplifying information architecture, providing easy access to downloadable technical resources, establishing a colour-coded product taxonomy, and pushing form submissions into Microsoft Dynamics 365.
Solutions
chilliapple delivered a bespoke WordPress build utilising Elementor Pro and WooCommerce in catalogue mode. We established a dynamic colour-coded category framework, implemented interactive System and Project Finders, engineered a postcode-based regional team finder, and integrated contact points directly with Microsoft Dynamics 365 and Mailchimp.
Results
The resulting digital platform successfully positions Alumasc Roofing as a centralised technical resource hub. Non-technical staff can now seamlessly update pages, products, and case studies. Stakeholders enjoy intuitive navigation and rapid access to technical documents, while automated CRM and email integrations streamline Alumasc’s sales and lead generation pipeline.