about the project

Business requirements

Pinnacle Furniture are market leaders in Furniture, Furnishings and Equipment (FFE) consultancy and manufacturing for the educational sector.

Working in the industry for over 30 years, their experience gives them the insight to create inspiring and practical learning environments. Every project is designed to meet the client’s unique aspirations and budget requirements. Using their knowledge and experience, Pinnacle Furniture can add real value to the journey, whilst ensuring that the client is involved at each step.

The business approached chilliapple with the requirement for a bespoke build and redesign of their website. The Pinnacle Furniture website needed to be as visually interactive and engaging as possible.

Our solution

Our Account and Project Management teams worked alongside one of our designers and WordPress developers throughout the build to ensure Pinnacle Furniture were kept informed, and client feedback was continuous, for the project to stay on time and budget.

During the website process, we prepared various designs until we reached the one that best reflected the client’s aspirations and brand. We incorporated stunning visuals and imagery, as well as animations when scrolling to keep users engaged. One of the key sections, to demonstrate Pinnacle Furniture’s experience and added value, is the gallery of hundreds of images, videos and visuals of previous projects worked on for users to be inspired by.

The result

The new site is built in the latest version of WordPress and allows Pinnacle Furniture the ability to control key content. A simple navigation, inspiring gallery, detailed case studies, useful insights, company news, and a search facility all contribute to a site that informs, delights and engages.

Technology used

The finished product