Lauren Collings Key Account & Business Development Manager
I really enjoy online shopping…. I find it strangely relaxing. You could say that I have a harmonious passion for fashion. I enjoy scrolling through online retail sites and marketplaces and it’s interesting to look at competing brands and how they are continually building their brand image, online journeys, promotions and marketing. It’s fascinating to see how digital brands within fast-paced industries can stay one step ahead.
I studied Business Studies at University, I loved it. It was suitably broad but with chosen modules that were in depth. The E-business module allowed me to learn about the importance of psychology when it comes to building and fine-tuning websites.
I’m proud to have started on my Adobe Magento Accreditation journey by being awarded a Commerce Sales certificate and am working towards the Adobe Business Solution accreditation next. This will really help me to better support clients who choose the Adobe platform. I was also invited to be a guest speaker/pundit for a Pure Clarity podcast to discuss E-commerce Trends 2021/22. Expect to see a blog all about such trends soon!
Whilst at chilliapple, I have already overseen many Magento projects including migrations, upgrades, performance and user journey enhancements as well as working closely with clients on Support & Maintenance packages. It has been rewarding to see the positive impact such projects have had on the performance of websites and ultimately the increase in average order value, revenue, sales and traffic. Every single website is different and comes with its own challenges and to be able to use data analytics to prove the project’s worth is so satisfying.
Dare I say that it is actually fun to analyse a site’s data! Accurate and comprehensive data throughout an online journey means I can give recommendations to my clients based on what is influencing their customers’ purchases, or what might make it more likely for a sale to be converted.
I also attend seminars and expos to learn from e-commerce experts. Hearing the latest trends and discussing with others in the industry helps me to add something extra to my blogs.
Linkedin ProfileMeet Lauren`s Colleagues
Director
When you do business with chilliapple, you will either meet or speak to Nick, its director. He ensures that the values of No Nonsense, Results Driven, Mastery and Cost Challenger are always embraced by every part of the business.
Head of Client Services
Helena leads our Account Management team. She has extensive experience in ecommerce and copywriting, and since joining chilliapple has also developed a love of apps and SaaS products.
Project Executive
Emily is Scrum certified and has a background delivering SaaS and eCommerce projects to a high standard. As Project Executive, Emily works closely with both the development team and the client to ensure the client’s needs are met.
Non-exec Director
Tina has decades of experience in building brands in the competitive digital insurance arena both in the UK and overseas. She advises chilliapple on marketing, ecommerce and staff recruitment.
Account Manager
Jade is a member of the Account Management team. She works closely with the rest of the team to identify and deploy tailored solutions to meet the needs of each client. She has a passion for using technology to solve critical business issues.
Account Executive
Sian is a member of the Account Management team. She works closely with the rest of the team to identify and deploy tailored solutions to meet the needs of each client. She has a passion for using technology to solve critical business issues.
IT Director
Vipin will handpick your development team and work closely with you and your account manager. He loves everything techy and digital and has your business and your budget needs at heart.
Senior Designer
Spencer has twenty years’ experience encompassing graphic design, web design, print and brand identity. He melds good customer experience with business needs to create an end result that delivers.
Sr. Mobile App Developer
Robin Goyal heads up our award-winning apps teams. Whether it’s Native iOS, Android or Hybrid, he will work closely with your account manager and share his extensive knowledge to add value to your development project.
Sr. Magento Developer
