about the project

Transfer Travel recognised that their site was too simplistic with a user journey that was difficult to use and bugs that needed fixing. They approached chilliapple to recommend how to enhance the website and user experience and fix all the issues.

Business requirements

Our solution

We spent 50 hours quality assurance testing the Transfer Travel site to recommend website enhancements. We systematically addressed the existing bug issues and developed various functionality improvements to both the seller and buyer experience.

We reconfigured the listings to enable multiple currencies as well as a new seller listing system and user flow. We developed a payment facility to charge sellers for their listings with the charge dependent on the listing price threshold. We also built a new section on the ‘create my listing’ and ‘checkout’ pages for sellers to add a discount code to their listing. The voucher code was new functionality created at the front and backend to increase the incentive to create more listings and therefore more sales. We also built new registration pages and enhanced email confirmations and the success page.

The results

The site now has a seamless user journey and a payment functionality for seller listings. Sellers can easily navigate and upload their listings. Buyers can browse listing options and filter their searches. Twenty rather than three currencies are available to choose from and the checkout process is quicker and easier to follow.