About The Parfum Edit
With over two decades of experience in the fragrance industry, The Parfum Edit is a UK-based fragrance brand crafting designer-inspired perfumes with high fragrance concentration. The brand has an emphasis on long-lasting performance and a sensory experience inspired by high-end designer scents—luxury quality at affordable prices!
Partners Used
Technologies used
Shopify provides a flexible, reliable, and scalable platform that aligns perfectly with The Parfum Edit’s business model. As a brand selling a wide range of affordable luxury-inspired fragrances, Shopify offers several key advantages such as ease of use, scalability and growth, built-in ecommerce features, and trust and security.
Services We Offered
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Custom Shopify Theme Development & Redesign
We redesigned the storefront using Shopify 2.0 best practices, ensuring a modern, responsive, and scalable design. This included customising the homepage, product pages, and collection layouts while maintaining flexibility for future updates via Shopify’s theme editor.
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Data & Analytics Setup
We integrated Google Analytics 4 and Google Ads tracking to monitor conversions, campaign performance, and user behaviour. This provided the client with actionable insights to refine their marketing and sales strategy.
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Enhanced E-commerce Functionality & Conversion Optimisation
We added features such as upsells, discount logic (automatic/grouped discounts), trust signals (confidence banners, reviews), and cross-sell recommendations to improve conversion rates. Combined with GA4/Google Ads setup, the site was optimised for performance tracking and revenue growth.
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Scalability & Future-Proofing
By adhering to Shopify 2.0 standards and optimising for performance, we ensured the new site is scalable and adaptable. This future-proof approach allows the client to expand product lines, add new features, and integrate apps without heavy redevelopment.
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Our Process
Requirements
The goal of this project was to deliver a modern, user-friendly, and scalable online store that reflects the brand’s identity and provides a seamless shopping experience for customers.
Solutions
Based on the requirements, The Parfum Edit was built on Shopify, utilising the Grow Plan, and using the Woodstock (Light) theme. The Woodstock Shopify theme delivers a powerful mix of speed, flexibility, and conversion-focused features—making it ideal for brands wanting a polished, high-performing store with minimal coding. From mobile-first performance and SEO strength to easy merchandising and engaging design modules, it strikes the perfect balance between form and function.
Results
Following the launch of the site, The Parfum Edit now has a contemporary and visual online presence to reflect its brand. The homepage features a beautifully uncluttered design, using ample whitespace and consistent visual structure that feels both elegant and luxurious—perfectly matching the brand identity of a fragrance retailer. With simplified menus, fast access to categories, and easy checkout, users enjoy a positive shopping experience, helping drive loyalty.
