about the project

Set up by the Pobjoy family in 1965, Pobjoy Mint is a manufacturer of legal tender coins for over ten British Overseas Territories.

Business requirements

Set up by the Pobjoy family in 1965, Pobjoy Mint is a manufacturer of legal tender coins for over ten British Overseas Territories. As a private mint, the company also produce medals, medallions, official regalia, tokens and numismatic gifts.  All coins bear HM Queen Elizabeth II’s effigy or the Coat of Arms of the country.

The Pobjoy Mint website was created on the Expression Engine platform, a content management system, and the requirement for business growth was to move to an ecommerce solution that was scalable, reliable and feature rich.

Our solution

chilliapple recommended a move to Magento, a global leading ecommerce platform with rich, out of the box features, the ability to customize and the option to integrate third-party plug-ins seamlessly. Magento’s open-source nature means it is supported by the wider Magento community making it flexible, quality focussed and securely coded.


A chilliapple account manager along with experienced chilliapple Magento engineers designed a plan to migrate from Expression Engine such that day to day online sales for Pobjoy could continue without disruption. As an official Magento Solution partner, chilliapple is well versed in the design and development of Magento ecommerce shops. Multi stores were needed and previous functionality and content such as pre-order and government descriptions were expected to be retained. Product data, customer accounts, orders and blogs also needed to be migrated. SEO equity had to be considered and so url redirections were essential along with consistency of page titles and descriptions for example.  There was also a Royal Mail Click and Drop feature to integrate and subscriptions to maintain.

The results

The migration to Magento has led to a more sustainable online offering for Pobjoy’s customers and a robust platform to allow the business to continuously add and enhance features. The improved online shop has been particularly helpful during the COVID-19 pandemic to support the growing number of customers buying online.

Technology used

The technical bits

  • Multi website (ROW and US)
  • Data migrated from expressionengine to magento
  • Seo maintained 301 redirections made
  • Govt management module made
  • Stripe Payment module integration
  • Magefan blog module integrated and posts transfered from Expression engine
  • DPD label print module installed
  • campaign monitor integrated
  • Customisation done for pre order and stock status
  • Redirections of customers to correct website through Amasty GeoIP module

The finished product