About Oxford Products
Oxford Products is a globally recognised leader in the motorcycle and bicycle aftermarket, offering an extensive range of accessories. Their product portfolio includes security solutions, luggage, motorcycle apparel, gloves, and boots. Renowned for its innovative designs and commitment to quality, Oxford Products serves a broad international customer base.
Partners Used
Technologies Used
Services we offered
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UI and UX Consultation
chilliapple’s lead designer consulted Oxford Products’ design team, offering a fresh perspective to help shape a UX/UI that aligns with end-user needs and delivers developer-ready design, ensuring a seamless handover to the development team.
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Discovery phase
We conducted an on-site technical deep dive to get a good understanding of this complex project, the data to be migrated and the customisation requirements.
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Adobe Sensei
Configured the AI-driven product recommendations and Live search that come with the Adobe platform for an optimised user journey and ROI from upselling
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Post-Launch SEO Consultation
In preparation for the new website launch, we monitored and advised on critical Adobe Commerce SEO factors, including URL structure, crawl-depth efficiency, and overall site architecture through the implementation of required redirects.
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Technical Integration for Oxford Products
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MapTiler
For store locator functionality and interactive maps.
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Magecomp Google Language Translator
To provide multilingual support.
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IPInfo API
To segment customer groups and display correct products and pricing
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Sirv CDN & Image Optimizer
To serve fast images on a website, to improve user experience, conversions and SEO.
Our Process
Requirements
Oxford Products required a robust B2B eCommerce solution that could meet the needs of a diverse trade customer base. Core business requirements included the ability to dynamically show or hide specific content depending on the customer, provide file download functionality, and enable streamlined ordering via CSV upload or by pasting SKU lists — known internally as the “Fast Lines” feature. A self-service customer account area was also a key priority, giving users more control over their order history, account information, and interactions with the platform.
Solutions
To meet these requirements, Adobe Commerce (on-premise) was selected due to its rich out-of-the-box B2B features, scalability, and flexibility. This platform offered the foundational tools needed to deliver personalised content and streamline complex trade ordering processes. The solution included a full site rebuild, integrations with third-party systems, and a complete data migration, as well as custom features tailored to Oxford Products’ operational workflows. The design process was handled collaboratively between chilliapple’s in-house team and Oxford’s own designers, resulting in a modernised user experience that aligned with both brand and functional goals.
Results
Post-launch, the new site delivered a significant cosmetic improvement, with a more contemporary, visually engaging interface that better reflected Oxford Products’ brand. Personalisation based on customer type is now in place, enabling a more streamlined user journey and a greater deal of autonomy for Oxford Products’ customers. Chilliapple continue to support Oxford Products through a monthly Support Package as their technical partner in the ongoing roadmap.
What Oxford Products has to say
Luke James
Head of Creative
Emily has been fantastic throughout and has been very efficient in expediting work and communicating with regular updates throughout as our Project Manager. Before that, we also enjoyed working with Spencer, consulting during the design phase and Lauren, who was very helpful during the scoping phase.
