about the project

Business requirements

Based in Essex, DHH Panel Products is an independent family-run importer and distributor of sustainable and legally sourced wood panels, delivering to businesses across the UK and Europe. With over 30+ years of experience, they’ve become recognised for their product specialism and wide range of stock.

DHH came to us in need of a comprehensive bespoke website that reflected its cultural expertise and heritage in the timber industry. Their original site, built in bespoke PHP, did not reflect the new brand and the user experience needed to be improved to better showcase product information.

DHH’s primary motive for rebuilding its previous site was to address its functionality and to enhance and dramatically improve its user journey. It was stressed from the offset of the project that the new website needed to be sleek, minimalistic, and on brand, which led chilliapple to recommend a bespoke design.

Our solution

A Project Manager and Designer supported DHH throughout the discovery and design phase. There were weekly design meetings to discuss key requirements and preparation of various wireframes to create a design that best reflected the DHH brand values. DHH had full visibility throughout the design phase which meant that they could provide their feedback during the weekly calls to ensure the design process was collaborative and extremely efficient.

chilliapple’s solution was to rebuild the site in WordPress. WordPress’s easy-to-use Content Management System would allow the DHH team to make simple website changes such as adding a new page, images and products and text changes without relying on an agency or developer. chilliapple worked with DHH to completely restructure their primary and sub-categories to ensure customers could find products more easily using the filter functionality. Brand new content was added and new feature integrations, such as a product finder tool, Mailchimp for e-mail marketing, social media API integrations and Yoast SEO.

The results

The new site was built on the latest version of WordPress and gave DHH the autonomy to control and manage its website content. Making the most of WordPress’s standard functionality, DHH is now equipped with the functionality to manage their business more efficiently and increase their customer base. The new responsive design is professional, sleek, and inviting. This was a project we enjoyed working on and we are happy to have delivered the site on spec, on time and on budget. We look forward to working with DHH and building a long-term relationship as their tech partner.

Technology used

The finished product