20 July 2021
On 21st April 2021, Adobe and Magento released a statement that the eCommerce platform is now a member of the Adobe product range and will, henceforth, be known as Adobe Commerce.
The announcement has come after software brand Adobe announced that it would acquire Magento Commerce in May 2018. The $1.68bn acquisition was expected to enhance Adobe Experience Cloud, Adobe’s marketing and sales suite.
Adding Magento will enable Adobe’s clients to use a single eCommerce platform for both B2B and B2C customers globally. Making digital transformation a part of the Adobe product offering allows enterprises to benefit from highly personalized, customer-centric solutions. But why is Magento the world’s favourite eCommerce platform?
The key to success in early years was using open architecture and Magento quickly became one of the fastest growing eCommerce platforms, winning several “best open-source software” awards.
In 2016, Magento released its Enterprise version, providing unmatched flexibility and potential for growth to its users.
There are plenty of expectations about what the latest change might mean to the eCommerce platform and its loyal customers. Here are some predications.
- The solution will be more robust, scalable, and streamlined. Adobe is overhauling Magento’s code to ensure it works with the Adobe ecosystem.
- There will be additional features. Adobe Sign will provide electronic signature features; Adobe Sensei will add machine learning capabilities to product recommendation and search; partnership with the company WayFlyer will allow merchants to access extra financial solutions.
- Digital commerce will get even better for users. Magento will leverage opportunities from the Adobe Experience ecosystem.
- The gap between Magento Open Source and Adobe Commerce will probably grow but not for long. Magento 3 is likely to mean a set of new exciting features.
A truly streamlined and frictionless experience for customers is likely to set Adobe Commerce apart from the rest. Perhaps the eCommerce of the future is already here?