23 November 2023
With Black Friday approaching, eCommerce companies must be ready to make the most of this festive season. As per a report by Statista, the expected online sales for Black Friday this year stands at £4.81 billion.
According to a poll, more than 72% of consumers know about this festive sale, and another 22% have little knowledge of Black Friday sales. This is an excellent opportunity for various eCommerce businesses to optimise sales and achieve a greater conversion rate. An eCommerce agency can help you upgrade the website architecture for festive season sales.
9 Key Tips for eCommerce Businesses to Prepare for Black Friday Success
Create Awareness that You are Offering Black Friday Sales
First and foremost, you need to ensure the consumers are aware of your participation in the Black Friday sales. Communication plays a vital role here. You can reach a loyal customer base and new clients with email marketing, social media marketing, and paid-for advertisements.
Creating a buzz can help you gain massive awareness of your eCommerce site and build brand values. The infographic below offers insights into the knowledge of consumers about Black Friday.
Leverage SEO Keywords Focused on Black Friday Sales
You can ready your site with SEO optimisation focusing on several holiday sales keywords. Consumers broadly search with phrases like Black Friday sales, Black Friday sale deals, next Black Friday sale, best Black Friday deals, Cyber Monday deals, and other variations of this. Integrating such keywords into product descriptions and meta tags can help you gain greater visibility and rank well over the SERPS.
Optimise the Online Store for Mobile Views
The top web design statistics show that mobile phones accounted for 58.33% of the total internet traffic last year. The M-commerce retail sales will stand at £92.17 billion in 2023. Consumers love to shop online via smartphones, laptops, tablets, and other mobile devices for various festive season sales like Black Friday deals. An E-commerce agency can optimise your store outlook for mobile-friendly views and ensure a hassle-free shopping experience for the clients.
Speed Optimisation Can Work Wonders for Conversion Rate
Do you know what people hate the most during online shopping? Long loading times are the most common answer among consumers. After some research, it seems that any website that loads within a second can have a three times higher conversion rate than the sites with a loading time of 3 seconds.
Slow websites directly impact user experiences and reduce the conversion rate. As a Magento agency, we can implement lazy loading, caching, and other features to ensure high-speed performance. Our focus is to provide glitch-free performance of the site during the holiday season sales.
Ensure Quick Checkout
According to a survey by Statista, more than 36% of consumers engage in impulse purchases. You can significantly boost the season sales with the right products and offers. However, it is essential to ensure a quick checkout to increase the rate of impulse shopping among your clients. Implement one-click purchasing options for clients to ensure an enjoyable experience.
The infographic below offers insights into the consumers most likely to make impulse purchases.
Implement Automated Discount Options
Another significant tip for improving Black Friday sales is cashing on automated discounts. Although customers love coupons, entering them can lead to slow checkouts. Consumers love to leverage automatic discounts, especially when ordering during the festive season, eliminating the need to enter coupon codes. Whether you want to offer BOGOF or offer a percentage discount, make sure they can be implemented automatically or with a single click.
Cash in on Deep Black Friday Deals
Deep Black Friday deals involve offering a significant discount for customers. You cannot expect to do well by providing generic discounts like 10%, 15% etc. Research shows that eCommerce companies that offer high discounts can quickly generate massive sales during festive seasons. Simply put, your offer must be compelling to the customers to generate conversion. Ensure you also offer various client-focused offers aside from money off products, for example you can provide free shipping for tech deals, or discount on shipping for lower value sales.
For example, the famous eyewear brand Blenders has offered up to 55% off on sunglasses sales and a buy one get one free option during the Black Friday sales. Moreover, on past Cyber Mondays, the E-commerce company has offered a discount worth 40%. This allowed the company to enhance sales up to 10 times compared to their previous years’ Black Friday Cyber Monday performance.
Plan for the Entire November Month
You must promote the website for a significant time to engage existing and new customers. Various companies run Black Friday promotions 15 to 30 days before the date. Campaigns on diverse social media platforms like Facebook, Instagram, Twitter, etc., can help you enhance the success of your Black Friday sales plan, which runs till Cyber Monday.
The significant dates to boost sales and connect with loyal customers for this festive season are:
- Thanksgiving: November 23
- Black Friday: November 24
- Cyber Monday: November 27
These retail holiday dates are best for making good deals and reaching out to new clients across the UK, the US, and various European nations. Many retailers offer great deals for improving the conversion rates during the main event.
Deploy Black Friday Theme Ads
Infusing your message with Black Friday themes and pitches can help you with brand values while impressing the targeted customers. Deploying Black Friday theme visuals in slogans in advertising and social media posts represents a stunning brand image to the consumers.
Additionally, you should tailor the marketing companies to resonate with Black Friday sales. Try to craft short and engaging email campaigns highlighting your deals and driving conversions. Also, do not forget to send teasers, countdown emails, and other reminders to instill a sense of urgency among your customers.
Participating in Black Friday is an incredible way to boost online sales. However, you must prepare your website to handle growing traffic during the sales season. The most significant factors, like SEO optimisation, email marketing and enhanced speed performance, are pivotal in leading to actual conversions.
Each website is unique and must be studied to determine the best action to ready the site for Black Friday sales. Integrating website maintenance services for your eCommerce site can help you proceed in the best way to achieve optimum sales.